Pantone Colour of the Year 2023: Viva Magenta

Pantone, which is accepted as the authority on colour in the world, announced the colour selection that will guide the year 2023. Viva Magenta, chosen by Pantone as the colour of the year, has an energy that is identified with concepts such as vitality and power. This hue has its roots in the red colour family and is called a bold vibrancy statement by colour authorities.

 

It is defined as an adventurous colour that is fearless, enthusiastic, cheerful, encourages optimism and creates new adventure. Viva Magenta, which enjoys pure joy in its essence, loves to try new things and express itself freely without restriction, has a prominent energy that stands out everywhere. It can be interpreted as an exciting and limitless shade of red. So, how was the Pantone colour of the year chosen and which colours can it be combined?

 

A Closer Look at the Selection Process of Pantone Colour Viva Magenta

 

The Viva Magenta Pantone colour of the year 2023 is a strong red hue with the strength and vitality needed to offer people the dream of a more promising future – something we all need. Viva Magenta (colour code 18-1750), contains both warm and cold tones.

 

Colour experts at the Pantone Colour Institute work with a global team each year to determine the colour of the year. The decision is made based on global changes, trends, different sectors and cultures. Today, the gaming industry, social media and artificial intelligence technologies are at the forefront. Other areas that have inspired the team include prominent industries such as entertainment streaming platforms, movies, TV series, fashion and textiles, arts, sporting events and music. In short, all areas that are considered to be impressive and creative are used as a determining factor in colour selection.

 

This year, the Pantone Colour Institute has turned its focus to nature and realities in the age of technology. Carmine red, one of the most valuable colours belonging to the natural colour family, comes from the carmine beetle. This year, it took the stage under the name Viva Magenta.

 

Upon announcing Viva Magenta as the colour of the year, Pantone also announced a collaboration with its long-time creative partner Huge. A visual illusion of Viva Magenta representing nature and technology was created by the teams with the help of Midjourney, an artificial intelligence generation tool. It was created with the intention of serving as an invitation to the new universe.

 

Artechouse, another art company, specializes in producing technology-focused exhibitions. The company partnered with Pantone and held a virtual exhibition in Miami to create a universe called MAGENTAVERSE. This immersive art experience, brought to life in a short time, invited people to explore the virtuality in the physical realm in order to understand the connections between nature and technology. Within the scope of the project, it was aimed for art lovers to feel the power of this colour in all its forms by entering many rooms with various textures and visuals.

 

 

Meet Pantone 2023 Colour Viva Magenta

 

Viva Magenta 18-1750 seeks to create a new story in the world. The red tone aims to reveal the interaction and connection between artificial intelligence and human creativity. By making use of the experimental effect of this colour, Pantone works to make Viva Magenta an accessible, fun and powerful colour for everyone.

 

In addition to Viva Magenta, Pantone's 2023 colour catalogue includes different tones such as Gray Lilac, Leek Green, Macchiato, Vanilla Cream and Skylight, Beetroot Purple, Empire Yellow, Crystal Rose and Fiery Red. According to many colourists, it is no coincidence that colours that are both calming and refreshing have emerged. Carmine red, chosen by the Pantone Colour Institute teams, represents confidence in the world trying to get back on its feet as we’re all still feeling the aftermath of the pandemic.

 

Possible Color Combinations with Pantone Colour of the Year

 

 

This is vibrant red blends perfectly with neon colours as well as deep tones such as emerald green and navy blue. Here are some combinations that can be made with the colour of the year:

 

• Famous home living company Great Jones used Pantone's colour of the year 2023 in a single colour palette. The brand paired Viva Magenta with other pinks and reds to create a visually rich and pleasing look. You can use this idea in your home decoration or design works.
• Combining this colour with lighter tones makes Viva Magenta, a darker hue, stand out on its own. This helps create a visual hierarchy by creating a contrast effect.
• You can complement Viva Magenta with soft earth tones such as sand beige and cinnamon brown to create a vintage-inspired colour mix.
• This year's Pantone colour is quite vibrant. If you want to create an assertive colour palette, try pairing it with neon colours.
• Viva Magenta also achieves an ideal harmony with monochromatic pink colours (think Barbiecore).

 

You can keep up with current trends by using the Pantone colour of the year in your daily style and in your home decor. If you want to include this bright colour in your clothing style, you can browse the DCEY collections and choose your dream piece right away and take advantage our secure rental service.